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Tag Archives: customer service

What are the pros and cons of personalization in web design

What are the pros and cons of personalization in web design

In short, website design personalization is an extension of personalized marketing including marketing strategies and recommendations for each user. Generally, personalization experience is carried out by combining data collection and analysis, automation, and even algorithms. The final purpose is to make customers feel like this website is designed just for them. It might be an effective leverage tool for conversion …

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