It is estimated that over 80 percent of all web traffic is conducted over a smartphone and other smart devices. So it is not exaggerated that investing in mobile design is the only way if you want to survive in this fiercely competitive environment. 50% of customers will leave the website if the loading time excesses 2 seconds. and conversions drop by 12 percent for every extra second of load time. How can you recoup the losses, read this article:
1. Test site’s responsiveness
The first thing should come to web owners’ mind when they create a mobile marketing strategy is a responsiveness. Ensuring your site works efficiently across all devices and functionality isn’t impeded when viewed in either portrait or landscape are the key success factor. A website with optimized mobile functionality should come with faster speed loads, well – tested UI and UX. Some tips for you:
- Test images and layout across different devices and in both portrait and landscape
- The buttons and touch targets must be at least 44px by 44px (consider single-handed use also).
- Body text should also be at least 14px
- Optimize the images, it will improve the loading time of the whole website
- Avoid using too much pop-up.
- Contact details including location, email, and phone numbers should be the highlight and clickable.
2. Investing in content
A website with no value provided to customers, I wonder what reason can keep them stay? So, quality content that users find engaging will reduce the bounce rate better than you have ever thought. And one more thing, Google loves content, so your website’s search ranking will be improved as well.
Don’t just take care of just what customers are asking, focus more on how they’re engaging with it. The text-based articles seem to be too boring and not enough, we also have an infographic, to share information visually and are highly viral. Moreover, videos should be also taken advantages. According to the recent survey by Facebook, their users spend three times as much time watching video than reading articles or other static content. Videos might require you to invest more time and money than a text-based article but the benefits it can bring are amazing.
3. Don’t forget the local footprint
Google summarized that almost 80 percent of users searching for businesses nearby visit that business within a day, so getting in front of the local market makes good business sense. A lot of sessions come from social such as LinkedIn, Google+, Facebook. So make sure that you claim business profile pages on the social networks and your location and contact details are included.
4. Use old-fashioned email
Regardless of how marketing trends have been changing, newsletters and email marketing are still highly effective in engaging customers. It is not just about entertainment or social life, it is the formal way to inform the market about new products, services or discounts and share your content to a wide audience. Use it wisely and create compelling calls-to-action, you will gain so much achievement.