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Why social login feature was added to Magento marketplace theme

Since the creation of social networking sites such as MySpace, LinkedIn, and Facebook, individuals are given opportunities to meet new people and friends in their own and also in the other diverse communities across the world. Social networking has become one of the most important parts of our daily life as it enables us to communicate with a lot of people. Social networking sites are created to assist in online networking. These sites are generally communities created to support a common theme. So, social networking also becomes an important way for all business to reach their customer and do advertise strategy.

Why social login feature was added to Magento marketplace theme

Some Powerful Stats about popular Social network

We refer to some research on what social networks are used most frequently and here come the results:

  • Facebook is still the leading social media network and continues to grow with 44% of users, which is almost every second customer prefer to use Facebook for social login. Facebook has been successfully holding leadership during the last 2 years and is not going to surrender its position in the near future, which makes it a must-have for any Magento social login.
  • Google is now the second largest social network with 37% of users. People tend to trust Google and use the most popular mailing system for all kinds of purposes. Let your customer log in using their Google profile and they would definitely be grateful for that.
  • Twitter – 6% of users. During the last year, Twitter managed to outstrip Yahoo and some other great networks and stand out from the other bunch of services used for social login. Who knows maybe one day this rising star will be able to combat the above mentioned renowned leaders.

What Will Social login feature work on Magento marketplace theme?

  • Making social media a priority for your business will allow your business to be found by many people in various country in the world with ease. With the ability to transmit data to all global, you can establish a stronger brand, Interact and receive valuable customer feedback without Geographic limits. This is one of an important reason to we add social login feature on Magento marketplace theme. 
  • It offers versatility to your customer. Social login offers your customers the possibility of choice, and this is the thing they can’t but fall for. So that social login has become one of the major eCommerce trends and in the foreseeable future, this would become a must-have for any online store that wants to offer high-quality service.
  • Social login helps us saves time. Online store owners will lose many potential customers due to their website demands customers keep signing up and logging in their account. They feel uncomfortable to continue that process and log out it. This extension allows customers to log in through network accounts easily and quickly in just 2 clicks. The less time your customers spend on the login process, the more time they will spend to pay attention to your products. So don’t distract them from what they have come for and they will pay you back for sure.
  • Social login reduces the barriers users face when attempting to register on your website by allowing them to log in with their existing social accounts, including Facebook, LinkedIn, Twitter, Google, and 30 other networks. This eliminates the need to create yet another username and password.
  • No doubt to say that a Social Login feature with Facebook login will have the strongest effect on your website. We tried to search and found that Magento marketplace theme from CMSMART was recommended for building a perfect marketplace.

It is a small bonus tip that we want to bring before the end of this article. Hope that you can make a suitable strategy for your website.

See more:

The advantages of e-commerce responsive design for Magento website

5 actionable tips for better mobile visitors engagement

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