1. One website, many devices
The most outstanding advantage of responsive design is providing users great UX regardless of the devices they are using. Let’s imagine that we are on the street or in a restaurant, we are waiting for a friend and suddenly remember we have something to buy online, what devices you will use to search? Of course, mobile devices. If that website looks good on mobile devices, the chance we buy the product will be really high but if it appears terrible, I believe that even when we come home, we will never want to visit again with the desktop. The first impression is so important.
2. Easy to manage
If you have two separate websites for mobile devices and desktop, theoretically, you have to create separate catalogs, product information, and banners, marketing campaigns in terms of emails, SEO, affiliates. Although in Magento, it is quite straightforward to mark your content for a specific website but to finish the whole process, you have to go a long way. Therefore, reducing content management effort also means you simplify your management.
3. Marketing strategies can reach more potential consumers
According to the data collected by Campaign Monitor, 42% of total emails are opened by mobile devices and The Pew Research Internet Project revealed that 67% of mobile owners checked their phone for messages, alerts, or calls even when their phones didn’t ring or vibrate. So it is clear that marketing strategies also need to be approached via mobile devices. KISSmetrics reported that 90% of people will delete emails without reading if they don’t open or click through properly. So when your emails are mobile-friendly, you should take care of the rest of your website. Every single part needs to be responsive as well.
4. Social is mobile
Social media has been dominating mobile devices, that is an undeniable fact. 55% of social media consumption happens on a mobile device (data from ComScore). Therefore, users only share content on their social accounts if it is mobile friendly. If not, you will lose 55% revenue.
5. Google loves a mobile-friendly website
Google has stated that responsive web design is its recommended mobile configuration and even responsive web design can be considered as the industry best practice. The reason is that websites with responsive design will have one URL and the same HTML, it’s easier for Google to crawl, index, and organize content.
If you use two separate websites for mobile devices and desktop, it means that you have different URL and different HTML forces Google’s busy spiders to crawl and index multiple versions of the same site. Moreover, Google loves responsive design because it will be more convenient for visitors if they share, interact with, and link to than content that lives on a separate mobile site. Last but not least, Google found that the website without responsive design will have actually a high bounce rate, so it gets a low ranking. In other words, it will be really really bad for both business and Google.